Select Your Perfect Bed and Pillow
All beds and pillows are NOT created equal.
This guide is about choosing the best for you. It isn't a conventional guide.
Traditional ways of shopping won't lead you to your perfect bed and pillow. WHY? Because typical bedding stores will sell you what they have instead.
Start by Forgetting...
Forget what you think you know about beds and pillows. The common rules of thumb are carryovers from the 1950's and 60’s, or are based in marketing hype. For example, if these are your notions, shake them:
"The more layers in a mattress, the better its sleep must be."
FALSE. Particularly when a sales person can't even explain what function they serve.
"The more luxurious a mattress looks and feels, the better its sleep quality must be."
FALSE. Who said sleeping on lovely quilted tufts is comfortable anyway?
"Back sleepers, choose firm. Side-sleepers, choose soft. Couples that differ, flip a coin."
FALSE.Outdated notions with advanced sleep surface technology.
Healthy Bed-to-Body Pressures
Your Opportunity: Raise your overall sleep quality by reducing fragmented sleep; tossing and turning;morning aches, morning drowsiness.
Your Criteria: Select a bed having peak bed-to-body pressures (primarily in the shoulder, hip, buttock and thigh areas) as low as possible while maintaining optimum postural alignment during sleep. NO red or orange in the pressure map! The lower the peak pressures, the richer quality sleep you'll have.
How to Implement: Focus on the brand's pressure performance; ask questions about it. (However, expect little if any relevant information from most traditional brands... most haven't advanced their performance in this area, and won't qualify to be your "Perfect Bed".)
You'll see some misleading marketing out there, be alert for it. Pressure maps of sleepers on their back instead of "side-lying" are examples. Because lying on your back has considerably more surface area in contact with the mattress versus side-sleeping, average pressure per square inch shows up as less. Advertisers find they can reduce their "red" per square inch with "back-sleeping" pressure maps rather than testing the more demanding side position. NightCare always tests in the side-sleeping position -- it's the toughest performance standard to excel at. And NightCare excels.
Guidance: The leader in ultra-low pressure beds is NightCare.Optimum Spinal Alignment During Sleep
Your Opportunity: Raise your overall sleep quality by reducing internal muscle strain and tensions, tossing and turning, morning aches, pains, and stiffness while you sleep.
Your Criteria: You want your sleeping posture and spine to be in healthy alignment; your back, neck and shoulders to be properly supported; and your body’s internal muscles and tissues to not be strained during sleep -- all while achieving ultra-low peak bed-to-body pressures across your body. Achieving these both concurrently is mandatory to achieve the highest sleep quality. NightCare has the proven technologies that accomplish this. We design these benefits into each NightCare bed.
How to Implement: If you wake up with aches or morning stiffness, you're bed and pillow may be part of the problem. Your Perfect Bed and Pillow will maintain optimum alignment for your body while achieving ultra-low bed-to-body pressures.
Guidance: NightCare beds have patented technology that achieves ultra-low pressures with high-comfort body alignment and support.
Bed and Pillow Materials
Opportunity: Think of the materials in terms of their 4 key benefits to you:
- Sleep performance and comfort characteristics
- Healthiness of material ingredients (i.e., natural vs. chemical-based)
- Sustainability and eco-friendliness, and
- Long-term durability
Criteria: Your product choices will reflect your preferences, priorities and even some lifestyle values.
Guidance: Comparison of Material options
Purchasing Criteria
